Consumer psychology
The behavioural science behind why people buy
Inspector Insight reads the evidence on consumer decisions and states it plainly, for marketers, brand managers and insight professionals who have to act on it.
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Evidence, methods and brand thinking, written to be used rather than admired.
How Category Growth Differs from Brand Share Growth 2026
How category growth differs from brand share growth in : what each metric measures, how they move apart, and which one should…
How Light Buyers Drive Brand Growth Framework (2026)
How light buyers drive brand growth: trial, reach, first-time buyer insight and repeat purchase, with a practical framework for brand teams.
How to Use Cues to Trigger Repeat Purchase: Easy System (2026)
Learn how to use cues to trigger repeat purchase in with consistent sensory, visual, emotional and behavioral signals, plus simple ways to…
How to Build a Habit Loop Into a Product, Step by Step (2026)
Learn how to build a habit loop into a product: pick the behaviour, map the routine, design the cue, shrink the action,…
How Gamification Affects App Engagement (October 2026)
How gamification affects app engagement in : which mechanics lift retention, why users churn, and how to A/B test impact without manipulative…
How Cart Abandonment Emails Recover Revenue (October 2026)
Learn how cart abandonment emails recover revenue in : the sequence, timing, incentives and measurement that turn unfinished carts into orders.
How Points Pressure Drives Repeat Purchase (October 2026)
How points pressure drives repeat purchase in : the psychology behind expiry deadlines, why it backfires, how to design it, and how…
How Loyalty Programs Change Spending Patterns (2026) Guide
How loyalty programs change spending patterns in : four spending shifts, why delayed rewards beat instant discounts, and how to measure real…
How Free Shipping Thresholds Change Basket Value (2026)
How free shipping thresholds change basket value, the psychology behind them, and how to set, test and communicate a threshold without losing…
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Editor’s note
Every article here begins with a question someone actually has to answer at work, and follows the behavioural research as far as it honestly goes. Where the evidence is thin or contested, this site says so rather than rounding it up into advice.
About this site
What Inspector Insight is for
Inspector Insight explains the behavioural science behind buying decisions: the research methods behind a finding, the pricing cues that move a choice, the signals a brand sends before anyone reads a word of it.
It is written for marketers, brand managers, insight professionals and students of consumer psychology who need the thinking stated in plain language.
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