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Inspector Insight

Consumer psychology, brands and research made clear

Inspector Insight was built around a simple question: why do people buy what they buy?

  • how to write survey questions that avoid leading the respondent
    How to Write Survey Questions That Avoid Leading 2026
  • why the pain of paying is lower with cards than cash
    Why the pain of paying is lower with cards than cash (2026)
  • why rounded prices feel more emotional than precise prices
    Why Rounded Prices Feel More Emotional Than Precise Prices 2026
  • how to frame shipping costs so they feel smaller
    How to Frame Shipping Costs So They Feel Smaller (October 2026)
  • how to communicate a price increase to existing customers
    How to Communicate a Price Increase to Existing Customers (2026)
  • why unit pricing changes what shoppers put in the cart
    Why Unit Pricing Changes What Shoppers Put in the Cart (2026)
  • how to use payment timing to reduce purchase pain
    How to Use Payment Timing to Reduce Purchase Pain (2026)
  • why anchoring with a premium tier lifts mid tier sales
    Why Anchoring With a Premium Tier Lifts Mid Tier Sales in 2026
  • how to test price changes without hurting sales
    How to Test Price Changes Without Hurting Sales (2026)
  • how to run a price sensitivity study with a small budget
    How to Run a Price Sensitivity Study With a Small Budget (2026)
  • why free trials convert better than discounts
    Why Free Trials Convert Better Than Discounts (October 2026)
  • how to price a subscription so people do not cancel
    How to Price a Subscription So People Do Not Cancel (2026)
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